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Demographics - Target Market

 Hello,

Today I will do a task that my Tutor ask me to do it.

The question of the today's task is: Research demographics for your target market and write about this on your blog. 

According to the document that our Tutor send us Demographics means: Statistical data relating to the population and particular groups within it. This includes: 


Age: 15-45

Gender: Everyone 

Annual income: High and Low 

Education level: All education levels

Living status (homeowner or renter): 

According to Jason Yiu, (no date) behaviours and Psychographics have the following points:

Behaviours:

  • Hobbies: music
  • Spending habits: Humans that do not mind spending time to read articles about new stars.
  • How and when they use or buy goods:
  • What benefits they gain with the content.Psychographics
Psychographics:
  • Values: Availability
  • Interests: Music
  • Life style: People that love music
  • Passions: Music lovers
So for my Poject the age of the target audiences I tink that the average is 18 years old. I do not think that specifically Female or male will chose to read this article so everyone can read it, from everywhere. 

I found that there is  a vast and varied variation of publications in the genre of music magazines available.
 
Some of the most popular genres of music: 
  • Hip-Hop
  • Rock
  • Grunge
  • Alternative/Indie
  • Pop
  • Jazz
  • Classical
  • Reggae
  • R&B
  • Country & Western
  • Rap
(Brian Clark, 2021) and (Billboard, 2019)

I think that my article will take attention to the people that love Classical songs because the Imterviewee play more classic songs than other genre.

References:

By ADAM HAYES, 2021, Demographic, Available from: https://www.investopedia.com/terms/d/demographics.asp (Accessed: 25/05/2021)

Survey monkey, no date, Gathering demographic information from surveys, Available from: https://www.surveymonkey.com/mp/gathering-demographic-information-from-surveys/ (Accessed: 25/05/2021)

Jason Yiu, (no date), TARGET MARKET STRATEGY, Available from: https://www.academia.edu/25566468/TARGET_MARKET_STRATEGY (Accessed: 25/05/2021)

Brian Clark, 2021, The Top 10 Genres in the Music Industry, Available from: https://www.musicianwave.com/top-music-genres/ (Accessed: 25/05/2021)

Billboard, 2019, What are the top 3 music genres, Available from: https://www.billboard.com/articles/columns/k-town/8531464/k-pop-most-popular-genres-world-ifpi-music-listening-report (Accessed: 25/05/2021)


 

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